Goal Setting for the New Year

1/20/2022 (Permalink)

Owning a small business is no easy feat. From working long hours to wearing many different hats that ensure the business is running smoothly, small business owners often find themselves with a stressful, overwhelming to-do list. It is not easy to be in charge and know that the livelihood of so many depends upon the success of your business. As such, it is important to set realistic, yet lofty business goals for each and every year.

The last year was likely filled with more downs than ups, teaching many business owners how fickle industries can be and how important it is to be dynamic in staying afloat. In 2022, many business owners will look to gain back the business that they lost in 2021 and 2020. Setting new goals for a new year can be a daunting task and sometimes leads to generalization. Writing down general goals can be a helpful way to direct your thoughts, but business owners really looking to achieve great things in 2022 must be more specific.

The goals that you set for 2022 should be precise, feasible, and communicated throughout the company. Too many small business owners make the mistake of writing down goals and failing to share them with their staff. In order to be successful in 2022, you must share your vision with your entire team. We recommend pinpointing two or three objectives and then mapping out what it will take to get there.

Some of the most common small business goals for 2022 include:

• Improve the company’s productivity
• Implement a social media plan
• Reduce business costs
• Set aside time for networking
• Re-evaluate customer service protocols
• Revamp the company’s website
• Institute an incentive program for employees

While the above goals are just examples, they serve as a way to direct your thoughts. Small business owners should hone in on a couple of goals and then create a specific strategy for achieving them. Involve as many people on the team as necessary in creating the plan to achieve the goals. Share the goals amongst the entire team and hold yourself accountable.

At SERVPRO of Altamonte Springs / Longwood, we know the past two years were difficult for everyone. We are confident that our community is for the hardships that we have overcome and we take pride in serving your community for any and all damage restoration needs. On behalf of our team, here’s to a successful 2022!